A regulatory policy and risk management expert.
The reforms I led, the tools I developed, and the government guides I authored are the professional foundation on which Israeli regulation operates.
I have worked in regulation from every angle – as a lawyer facing regulators, as a senior regulator, and as someone who shapes Israel's regulatory policy today.
In the private sector, I represented companies and organizations before regulators and government authorities. In civil society, I advanced public initiatives and advocacy campaigns for policy change.
Within government, I established and led a regulatory policy unit, and served as a senior regulator responsible for setting fire safety requirements for buildings, businesses, and infrastructure nationwide.
Over more than a decade, I was at the junctures that shaped Israel's regulatory policy, leading dozens of reforms that saved the public billions of ILS.
These include: conducting Israel's first Regulatory Impact Assessment (RIA), the five-year program to reduce regulatory burdens, the business licensing reform, reforms in imports and planning and construction, the adoption of international standards in fire safety regulation, and the enactment of the Regulation Principles Law (2021) and the establishment of the Israel Regulatory Authority.
I currently serve as Deputy Director General of the Israel Regulatory Authority, responsible for shaping regulatory policy at the whole-of-government level across all sectors of the economy. I have developed methodologies and training programs completed by over 400 regulators, and led in-depth reforms across diverse areas including planning and construction, business licensing, imports, consumer protection, food, standardization, occupational licensing, and safety.
I authored the mandatory government Regulatory Impact Assessment Guidelines and the Guide to Risk Management in Regulation and Public Policy, including the methodology for risk-based regulatory supervision and enforcement.
The frameworks and tools I developed have been adopted across government, becoming standard professional practice — some enshrined in legislation and government decisions.
On the international stage, I serve as Israel's representative to the OECD Regulatory Policy Committee, and participate in international trade agreement negotiations with other countries on regulatory matters.
I advised the World Bank on the development of cross-cutting regulatory reforms, including strategy formulation, detailed policy papers, and professional workshops.
I publish my professional expertise in leading academic journals in Israel and internationally, and teach a graduate course in regulatory policy and public risk management at Reichman University.

